Recommended reading materials

Recommended texts

Cooper, R.G. (2011) Winning at New Products: Creating value through innovation, Basic Books, New York (eISBN: 978-0-465- 02584-8).

Cooper, R.G. and Edgett, S.J. (2005) Lean, Rapid and Profitable New Product Development, Product Development Institute, Canada (eISBN: 978-1-4392-7865-9).

Ries, E. (2011) The Lean Startup: How constant innovation creates radically successful businesses, Portfolio-Penguin, London (ISBN: 978-0-67-092162-1).

NOTE: It is suggested that these books be purchased via Amazon and accessed electronically via a Kindle or Kindle desktop application. They can be purchased for relatively modest cost in that format.

Additional texts

Belliveau, P., Griffin, A. and Somermeyer, S. (2002) The PDMA Tool Book for New Product Development, New York, John Wiley & Sons. (eISBN: 0-0471-20611-3).

Blank, S., and Dorf, B. (2012) The Startup Owner's Manual: The step-by-step guide for building a great company, K&S Ranch Press, PescaderoCA (ISBN: 978-0-9849993-7-8).

Cooper, R.G. and Edgett, S.J. (2007) Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel, Product Development Institute Inc., Canada, (eISBN: 978-0-9732827-2-6).

Cooper, R.G. and Edgett, S.J. (2009) Product Innovation and Technology Strategy, Product Development Institute Inc., Canada, (eISBN: 978-1-61916-216-7).

Croll, A. and Yoskovitz, B. (2013) Lean Analytics: Use data to build a better startup faster, O'Reilly Media, Sebastopol CA (ISBN: 2013-03-08T08:17-08:00).

Kahn, K.B., Kay, S., Slotegraaf, R., and Uban, S. (2013) The PDMA Handbook of New Product Development, Third Edition, Hoboken NJ., John Wiley & Sons. (eISBN: 978-1-118-41549-8).